“2011 marked GE’s first year at CES where GE showcased two of its newest ecomagination products: WattStation and Nucleus. Together, they exemplify GE’s commitment to offering more energy efficient options to consumers, and GE was awarded a place in the Innovation Honorees booth.” - Ecomagination.com.
We were uniquely positioned to work on GE’s booth at CES. For the last two years, we developed and designed the Nucleus Application that was to be showcased at CES. It only seemed natural for GE to team up with us for their marketing endeavors within the booth.
With only a short window (3 months to be precise), we led the charge in developing the content, design, and interactive that resided in the booth. GE was extremely busy at the time, so they relied heavily on us to produce all of the content. Seriously, all of the content.
The show was a huge success. The video you see here was one that we shot and edited on site to showcase the booth. We hope you enjoy it. Feel free to check out the other GE/CES projects in our portfolio.